Key functionality
  • Standard blogging functionality
    • posting using WYSIWYG interface
    • upload files
    • receive, moderate (if desired) comments
    • tagging
    • archiving
    • blog roll
  • Widgets
    • including RSS widget,, Flickr, tag cloud
    • Librarything widget does not work
  • Authors - up to 35 free
  • Blogs can be private/public
Copyright/Intellectual Property
  • Does Wordpress own our content? Probably not a problem. Agreement gives Wordpress rights solvely for the purpose of displaying, distributing and promoting - which they need in order to make content available. Here's the text "By submitting Content to Automattic for inclusion on your Website, you grant Automattic a world-wide, royalty-free, and non-exclusive license to reproduce, modify, adapt and publish the Content solely for the purpose of displaying, distributing and promoting your blog."
  • Re-use by others? No facility for indicating how our materials can be reused. Do you need this for a blog?

Branding and advertising
  • Wordpress bloggers using a free account can use their own banner if using a compatible theme. Uploading and inserting a banner is easy.
  • Bloggers using a free account can not use their own cascading style sheets (or modify Wordpress CSS). This means that free account holders have to choose a Wordpress template (of which they are many) and stick with layout (e.g. arrangement and width of columns), fonts, colours, background etc used by that template. A wide range of templates are available to choose from and so choosing one with a suitable CSS should not be too much of a problem. However, not being able to edit the CSS is frustrating. Premium account holders (cost?) can use their own CSS or modify the CSS used by Wordpress templates.
  • Can Wordpress be embedded in our own web pages? - don't know.
  • Wordpress free accounts can not be associated with a domain name other than Premium account holders can use their own domain name which would make it possible to have the blog in the Bodleian domain.
The ability to use our own banner is probably the most important consideration in terms of branding and Wordpress does allow this functionality. Using our own domain name and customising the CSS are lesser concerns from a branding point of view. However, it should be noted that these require a Wordpress premium account.

The Wordpress claims that text ads are appear on blogs "very rarely". I have not seen any ads appearing on the Law Bod Blog Apparantly it will soon be possible to purchase an upgrade to turn ads off completely.. ASC to Follow up.

The "Snapshots" feature also includes advertising but can be switched off. Snapshots allow a user hovering over a link to see a preview of the destination web site in a pop up window. Beneath the preview links point to sponsored web sites. Snapshots can be easily switched off.

Mitigating against loss of content
  • Wordpress can be locally hosted. More information @
  • All posts and comments can be exported in XML format.
Loss of content may not be a major concern for blogs where content is ephemeral (e.g. news style blogs).