Presentations delivered at the Oxford Social Media Day, 8th September 2011

WhoAmI.com - marketing yourself and your skills online
Many of us use social media to market our libraries, but what about marketing ourselves as librarians? As we make the necessary shift from marketing our products to marketing our services, it becomes increasingly important to market ourselves and our skills, both to our current and potential library users and as a way of establishing ourselves within the profession. This session will introduce the value of having a personal brand, and discuss ways of utilising social media to express your brand.



Public library social media policy: the most effective ways to provide a "comprehensive & efficient" service in fewer than 140 cha!
Michael will be looking at some examples of good practice and discussing the evolution of his own library service's approach to social media.



Marketing academic libraries in a Web 2.0 world
Social Media affords libraries a fantastic marketing opportunity. Web 2.0 tools are often free, are mostly easy to use, and represent a great way to communicate directly with a library's audience. This session will look at advances in marketing online, including brand new case studies from the British Library and New York Public Library.



Measuring social media success
Social media opens up content, discussion and reputation way beyond the confines of our own websites. So how do we measure the real impact of the things we instigate, and keep track of what the world at large is saying about us and the topics close to our hearts? This session will look at practical ways of monitoring social media for relevant content, and discuss how to isolate clear success metrics for social media activity.



Social Networks: harness the power, manage the risks
Many organisations are rushing to use social networking sites because the potential benefits seem so vast. Beware, though. Using such sites can be a double-edged sword because of significant risks arising from a raft of legislation relevant to them. And it’s been a fast moving feast with new guidance and laws arriving at a dizzying rate. How do we find solutions which are both legally acceptable and help you do a better job?