At Linacre we have a successful book swap scheme (mostly popular fiction) within the library. Building on that we created a virtual book club at It can be joined by anyone with a Linacre email address, and there's room for discussion, event planning, reviews and links to wider discussion and other book clubs. We also created a Facebook page with links to the book club, OLIS, Bodleian Libraries etc. and applications such as WorldCat search. The Facebook page has an RSS reader which shows recent additions to the book swap (generated from the "bookshelf") and we are hoping to be able to do something similar with recent additions to our main collection. The book club is available as a Facebook application, so the two Web 2.0 initiatives are integrated. We are hoping to be able to use them as new ways to communicate with users and as ways to encourage them to engage with what the library has to offer.